Mitsubishi Electric
Smart City microsite
The European team from global technology brand Mitsubishi Electric wanted a visually engaging online experience to showcase the company’s breath solutions and generate leads.
The microsite featured a virtual Smart City divided into six distinct zones: Residential, Medical, Commercial, Industrial, Auto Factory, and Data Centre. Users could explore and discover the various Mitsubishi Electric products used in those environments within each zone.
Working with a cross-functional team, including directing a 3D artist and developer, I was responsible for designing the visual direction and UI.
Smart City microsite zones
Mobile view
3D direction composite - produced using an early render to establish the visual direction for the project
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