Mitsubishi Electric, Europe
We Make It Possible, Phase 2
My role
Art Direction, Visual design, UI design, Storyboarding, Toolkit documentation
Agency
MRM London
Following the success of phase 1, Mitsubishi Electric Europe wanted to grow the ’WE MAKE IT POSSIBLE’ campaign. As with phase 1, we had to showcase how their innovation and technology improve lives and create a better future. Again, I was the lead visual and UI designer agency side.
The primary goals remained the same as phase 1, increase awareness and generate leads, but this time we had to figure out how to inject something new into the stories we told in the previous campaign.
Brief
Build upon the existing ‘WE MAKE IT POSSIBLE’ campaign by deepening the storytelling narrative of the existing stories.
Explore visual ways to revitalise the aesthetic to increase engagement on social media.
Solution
We solved the problem by highlighting the individuals behind the success of the stories featured in Phase 1.
The visual direction was pushed with a bolder use of colour, typography, and dynamic framing. We included additional graphic treatments and kinetic typography for the social media assets.
Phase 2 Colour Palette
Microsite modules
Microsite updates included a refreshed the colour palette and new modules to support the campaign.
Social shorts
Playbook
Want to talk?
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