Vauxhall
My role
Visual design, UI, Storyboarding, Motion graphics
Agency
MRM London
The team from national auto brand Vauxhall wanted an in-showroom experience to educate and sell electric and hybrid vehicles to its customers. Our solution was an ePOS kiosk (electronic Point-of-Sale) podium designed to deliver facts, figures and details.
Our design approach was led by an infographic style, which made the UI easy to scan whilst allowing users to click thru for more detail.
As the lead designer, I collaborated with a small team, including client stakeholders, project management, development and copywriting, and was responsible for visual design, UI and motion graphics.
Horizontally scrolling infographic interface
Idle attraction loop video
Page designs
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